Build the Right SEO Strategy Before Doing More SEO
Go beyond content and backlinks. I study your competitors and live SERPs to identify what separates the winners and where your SEO should focus.
THE PROBLEM
Most SEO plans start with a checklist.
But doing more SEO does not automatically mean building a stronger website.
Google has to decide which businesses and websites it trusts most for a search.
My work is to study the sites already winning in your market and build a strategy around the signals that appear to separate them from their competitors.
THE SIGNALS
SEO is more than content and backlinks.
Content and backlinks still matter. But I don’t believe they should be viewed in isolation.
Brand Recognition
Do people know the brand?
Branded Demand
Do people actively search for it?
Competitive Demand
How does that demand compare with competing businesses?
Trust Profile
Do links, recognition, demand and other signals tell a consistent story?
A website can publish hundreds of articles or build hundreds of backlinks. The bigger question is whether the overall signals around that website support its position.
THE APPROACH
Find what actually separates the winners.
Compare
Your website against the businesses already winning the SERPs you want to compete in.
Identify
The signals and differences that appear to separate the strongest competitors.
Prioritize
Turn those findings into a strategy explaining what to improve, what to prioritize, and what not to waste resources on.
It’s to identify what appears to separate the strongest competitors in your specific market and build a strategy around closing the right gaps.
RESEARCH FOUNDATION
Strategy built from more than SEO checklists.
The strategy is based on established SEO research, Google documentation and patents, publicly available information about Google’s systems, and live SERP comparison.
HOW I WORK
Strategy, not SEO execution.
I don’t sell monthly packages for writing articles, building backlinks, or making random SEO changes.
You get a strategy explaining what to prioritize, why it matters, and what needs to change.
You execute
Your team, agency, or other providers can execute the strategy.
I monitor
I can monitor the strategy over time.
Ready to Build the Right SEO Strategy?
Get a custom SEO strategy built around your business, website, competitors, and the search results you want to compete in.
$478 one-time payment. No monthly contract.
After payment, I’ll review your information and contact you if I need anything else about your business before starting.
You’ll get a clear strategy showing what to prioritize, what to improve, and where not to waste your resources.
Ready to Build the Right SEO Strategy?
Get a custom SEO strategy built around your business, website, competitors, and the search results you want to compete in.
$478 one-time payment. No monthly contract.
After payment, I’ll review your information and contact you if I need anything else about your business before starting.
You’ll get a clear strategy showing what to prioritize, what to improve, and where not to waste your resources.